Doing Business Internationally, Second Edition: The Guide To Cross-Cultural Success Review

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Doing Business Internationally, Second Edition: The Guide To Cross-Cultural Success ReviewThis book should be on the desk of every marketing and human resources manager involved in foreign trade. It is not only for larger companies that have already built a global sales network. It is also for beginners who should consider these cross-cultural factors BEFORE they start selling their goods and services in overseas markets. John R. Jagoe, Director, Export Institute.Doing Business Internationally, Second Edition: The Guide To Cross-Cultural Success Overview
"This is an important and excellent book for every negotiator." -The Negotiator Magazine

The premier guidebook for conducting cross-cultural business

Doing Business Internationally, Second Edition, is a nontechnical, accessible resource for managing today's multicultural organizations. Revised, restructured, and refocused from its classic first edition, it introduces the revolutionary Cultural Orientations Inventory (COI), a unique and valuable tool for identifying critical skills gaps and practicing style-switching, potentially increasing effectiveness and improving performance.

This fully updated edition revisits the first edition's groundbreaking strategies and techniques, plus presents new tools developed in conjunction with Harvard University, Columbia University, AT&T, and other leading universities and corporations.

Concentrates on team building, executive development, problem solving, and other essential activities
Features management and negotiation tips for global leaders
Provides in-depth analyses of six key global regions


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