How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising Review

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How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising ReviewThe content is great and the book flows nicely.
Better yet, the Disruption technique, the stories and the examples are lively and impressive.
Best of all... it really works.
I recently had the pleasure of visiting TBWA in São Paulo - a client had hired me to scout for an Agency. Luis Grottera, Cibar Ruiz and Andrea Lang gave a brilliant agency presentation and showed me how Disruption works. Their enthusiasm and the results they showed me were clear and effective.
In fact their enthusiasm sent me to Amazon and I've read this book and two others by Jean Marie.
I would love to have worked in this agency.
Congratulations to Jean Marie and all his "accomplices" at TBWA.
I feel excitingly healthy envy.How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising Overview

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